Plain Money ideas

Beating the market?

Have a look at this financial institution’s commercial, especially the beginning:

Did you see that smart investor take a picture of that tech box and immediately get information on the stock of the company that made it? The implication is that the investor can now trade ahead of the market — for example, buying this promising tech company before others find out. Seriously? Do you think a tech startup can take a new device and actually deploy it before the smart money knows? If this app encourages you to make stock decisions based on random encounters with new products, you’d be better off (as an investor) taking a hammer to that smartphone. Instead, buy and hold index funds.

A final funny note: The title of the ad is “Where Smarter Investors Will Always Be.” The behavior depicted in the ad is “Where Ignorant Investors Underperform.”